appeal is PETA’s 2023 Darling. The animal rights group, known for controversial adsthe iPhone manufacturer said company of the year because it stopped using leather in accessories.
Apple announced in September that it would no longer use leather as part of its goal to make all its products carbon neutral by 2030. The company said that iPhone accessories and Apple Watch bands will be made instead using a twill fabric with a “suede-like feel” called FineWoven, which is mostly produced of recycled material.
“As the largest company in the world, Apple Inc. meets consumer demands and sets a tremendous example for other top companies by abandoning leather,” PETA said in a statement.
The global leather market wash worth $440 billion last year and is expected to grow to $740 billion by 2032, according to Fortune Business Insights. While fashion brands—especially shoemakers—such as Hermès, Prada, Nike and Adidas are the biggest buyers of leather, companies in the automotive and technology industries also use it in their products.
Tree and animal friendly
While Apple’s move was primarily driven by its environmental goals, leather production is linked the Amazon’s deforestation and pollution– it’s also a win for animal lovers. One analysis by VegNews estimates that the company used the skins of about 2,500 cows for every 1 million iPhone cases it sold.
The Rise of “Vegan Leather”
Apple is not alone in its decision to abandon learning. Fashion companies are increasingly turning to faux versions, branded as “vegan leather,” an industry worth $62 million in 2022 and will grow almost 10% per year until 2030.Mushroom leather,” which is both recyclable and biodegradable, is favored by fashion designer Stella McCartney and others.
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