Name: Auramaxxing.
Age: The word “aura” comes from Latin and ancient Greek and originally meant a gentle breeze. Nowadays it is more commonly used about a subtle pervasive quality that comes from someone. That’s what we’re talking about here.
And auramaxxing? It’s new. Like looksmaxxing, just…
Wait, what looks nice? Maximize your physical attractiveness by exercising, saying or meowing…
Like a cat, meowing? It actually means pushing your tongue up into your mouth to improve your jawline and facial structure.
What if I get a lure? Sorry, it will be worth it. Anyway, auramaxxing is the same sort of idea, only it’s about improving your energy and overall presence.
And where is this auramaxxing taking place? TikTok mostly, though other platforms are available.
And how do I go about it? You can take some lessons from Frankie Meki, an 18-year-old Canadian content creator who shares his own aura upgrade with his 250,000 followers.
Make it 250.001. Frankie’s first rule is: don’t try to copy someone else’s aura. It must come from within and be authentic.
[Takes notes: writes “within” and “authentic”] Second rule: eliminate the scratching.
No barking? Not too much talk!
[Zips mouth closed] Next: you need to find your PURPOSE.
[Trying to talk with mouth closed] It should be in capital letters? Correct. Also, people with aura have great achievements in some shape, form or fashion.
Hmm, that one could be tricky. I think my aura count may have just crashed. Interesting you should say aura score. On TikTok this actually happens: users assign aura points to others, and sometimes deduct them.
How does the scoring work? Well, you might get points if you do something impressive, like having other friends with aura, and lose points…
By making noise? Possible. But then Susanna Merrick says there is no one premium aura level.
Who is Susanna Merrick? A New York based aura stylist. “People don’t need to be told who they are,” she told the Cut. “They have to find out who they are.”
I think I need to be told. Is auramaxxing mainly an old thing? Meki says his audience is mainly young men. But according to the Cut, young women are also part of the auramaxxing conversation, even if the content is different.
How else? Less about trying to radiate presence, more about asking how many aura points they will lose because of how they acted during difficult experiences like e.g. bullying or heart broken.
Say it anyway: “Or you can just not worry about how much aura you have or how others see you and just be yourself.”
Don’t say: “You either have it, or you don’t. And if you try hard to get it, you definitely don’t have it. Brother.”
